Brand — Ricepaper, a premium travel F&B lifestyle and concierge brand dedicated to enriching the travel experiences of discerning individuals, and on a mission to unveil the world's most exclusive culinary and nightlife adventures through tailored F&B lifestyle and concierge services.
They go beyond mere curation, meticulously crafting immersive nights infused with burlesque charm, speakeasies blending jazz and absinthe, and exclusive parties reminiscent of private playgrounds. They believe that a country's essence is encapsulated in its food and drink, thus prioritize delivering unparalleled experiences to clients by offering hyper-personalization and leveraging extensive local expertise.
They go beyond mere curation, meticulously crafting immersive nights infused with burlesque charm, speakeasies blending jazz and absinthe, and exclusive parties reminiscent of private playgrounds. They believe that a country's essence is encapsulated in its food and drink, thus prioritize delivering unparalleled experiences to clients by offering hyper-personalization and leveraging extensive local expertise.
Approach — The name "Ricepaper" inspired by the thin, translucent paper used in Asian cuisine, particularly Vietnamese, Thai, and Chinese dishes. This paper is made from rice flour and water, and it symbolizes authenticity and tradition.
Our logo reflects this inspiration by incorporating the circular shape commonly associated with rice paper. The fonts we chose are serif and sharp, echoing the delicate yet precise nature of the paper. These elements represent our commitment to authenticity and quality.
Additionally, the circular motif in our logo resembles the sun, which ties into our brand's tagline, "Excited Everyday." This symbolizes our dedication to infusing each day with excitement and adventure. We want to convey to our customers that with Ricepaper, every experience is filled with limitless possibilities and boundless enthusiasm.
Visual language — Our visual language is inspired by the feelings and moods associated with our travel plans, capturing the essence of relaxation and authenticity. Utilizing simple and authentic line art, our illustrative icons embody a relaxed approach that resonates with our customers. Each icon is thoughtfully crafted to evoke a sense of tranquillity and simplicity, mirroring the serene moments and authentic experiences our travellers seek.
